Q4 2020 Australia iOS Fashion Game Performance Report

The final quarter of 2020 showed varying performances among the top fashion games on the iOS platform in Australia, with data provided by Sensor Tower offering insights into user engagement and app growth.

Acrylic Nails!, published by Crazy Labs, saw its downloads start at 51K in the week of September 28, gradually decreasing to 23K by the end of December. Weekly active users followed a similar trend, with a peak of 68K in early October, before eventually increasing to 44K after a period of decline.

Project Makeover from Magic Tavern, Inc. experienced significant growth, with revenue soaring from $9.4K to $103K towards the end of the quarter. Downloads and weekly active users also saw a notable increase, starting from 649 and 3.8K respectively, and reaching highs of 49K downloads and 84K active users in the final week of December.

Lion Studios' Nail Salon 3D showed a modest performance in revenue, starting at $200 in mid-November and peaking at $859 by year's end. The game's downloads began at 1.3K and peaked at 17K in mid-November, while active users saw a peak of 21K in the same period before rising to 19K.

Piercing Parlor, another Lion Studios title, did not generate revenue but maintained a steady download rate, starting at 5.7K and ending at 889. Active users reached a high of 31K in mid-October, ending the quarter with 18K.

Lastly, Super Stylist Fashion Makeover by CRAZY STYLE LTD witnessed revenue growth from $2.5K to $4.3K. Downloads for the game started at 4.6K and increased to 7.2K, while active users saw a healthy increase from 23K to 29K by the end of the fourth quarter.

For more detailed insights and analysis, visit Sensor Tower, where you can find a deeper dive into the performance of these applications and others within the fashion gaming category.